Redesigning the full product experience for a B2C SaaS platform serving ticket brokers — from dashboard UI to a conversion-focused landing page.
KPX Technologies is a B2C SaaS company that provides ticket brokers with tools to acquire high-demand inventory. When they brought me on, the product worked — but the experience didn't match the value. Users were churning before they ever saw results.
I led a full UI overhaul across their web and desktop applications with one goal: reduce time to value. That meant stripping out unnecessary steps, redesigning core workflows, and rebuilding the interface from the ground up to get users to their first win faster.
Beyond the product, I designed and developed a high-converting landing page to capture and convert leads — giving KPX a front door that actually sells. I also built out their transactional email system using React Email and Postmark, ensuring every touchpoint reinforced the brand and drove engagement.
A look at the key deliverables — from email systems and landing pages to full dashboard redesigns.
I designed email templates in Figma that aligned with KPX's brand, then developed them into production-ready code using React Email. Integrated with Postmark for reliable delivery and open/click tracking — giving KPX a complete transactional email pipeline that reinforces the product experience at every touchpoint.
Designed and developed KPX's landing page using Next.js, React, TypeScript, Tailwind CSS, and Framer Motion. The page was built for performance and conversion — fast load times, clear value proposition above the fold, responsive across all devices, and structured to guide visitors from interest to signup.
Led the complete UI redesign of KPX's client dashboard across four core screens: Home, Events, Live Feed, and Settings. Designed a full component library — buttons, dialogs, context menus, dropdowns, inputs, and workflow states — creating a cohesive system that reduced cognitive load and helped ticket brokers navigate their operations with confidence.
Product marketing artwork designed for KPX.
I designed this promotional graphic to bring KPX Monitor’s interface and feature highlights together in a single composition, covering filtering, event data, live offers, and inventory monitoring.
